Essay on The Danger of Subliminal Advertising - 1438 Words

In modern society, advertisements and the media bombard Americans every single day. Television advertisements, movies, radio, and even Spam mail have become a daily part of the lives of many citizens. However, most people do not realize the sinister methods advertisers and corporations employ with the media in order to obtain a profit. The use of subliminal and negative advertising has increased immensely and shows no plan of stopping anytime soon. This dangerous ploy manipulates the public and causes individuals to subconsciously crave a product or service. It is integral that society understands the jeopardy of this malicious form of propaganda and begins to take a stand against it for the sake of citizens’ privacy. Advertisers have†¦show more content†¦Some groups, such as the California-based Center for Cognitive Liberty and Ethics (CCLE), believes that current advertising methods and neuromarketing are methods to express thoughts (â€Å"Marketing’s Mind C ontrol†). In addition, Gemma Calvert, co-founder of Neurosense, a group pioneering the use of MRI technology in market research, believe that neuromarketing simply improves upon advertising and poses no major threat (â€Å"Marketing’s Mind Control†). But if these small changes are not monitored, the situation will escalate until media openly dictates the thoughts of people. Consequently, the propaganda must be checked to prevent such a scenario. In some cases, controversial and invasive media can take the form of what is considered art, such as a film or play (Sardar 4). Individuals will claim that the work is a form of free speech even if it contains subliminal messaging. The government does not approve of subliminal messaging that takes place in such outlets, as the FTC Act Section Five â€Å"prohibits unfair or deceptive acts or practices in interstate commerce† (Lechnar). Unfortunately, it is virtually impossible to act upon this law because individual s responsible for the piece will deny that subliminal messages are present, making it more difficult for the government to prevent subliminal messaging. Even if one is trying to make a point, he or she shouldShow MoreRelatedThe Effectiveness Of Subliminal Advertising1340 Words   |  6 PagesRunning head: EFFECTIVENESS OF SUBLIMINAL ADVERTISING Is there any evidence that companies can make us buy products using subliminal processing? Student ID- U3144007 Assessment detail - Literature Review Word count - 1200 IS THERE ANY EVIDENCE THAT COMPANIESRead More Subliminal perception Essay1404 Words   |  6 PagesMessages nbsp;nbsp;nbsp;nbsp;nbsp;When we think about subliminal perception we usually think of a big publicity stunt for a company. What many people don’t know is that subliminal perception can really be effective. 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